As of July 2025, we’ve curated over 17 of CCTV-3’s premier shows for your viewing pleasure. CCTV Spring Festival Gala and 一双绣花鞋 represent the pinnacle of CCTV-3’s programming, launching in 1983 and 2003. With its programming history stretching from 1983 to 2025, CCTV-3 offers an impressive lineup of over 17 shows.
Starting from the perspectives of beautiful scenery, food, culture, and life, the show uses reality shows to explore the scenery of various places, experience local intangible cultural heritage projects, and feel the local customs and practices. Each episode has a theme for each place, using unique city symbols to fully display the cultural charm of each place to the audience, and firmly establish the foundation of "going there in this lifetime". At the end of each trip, the guests will record what they have seen and heard in handwritten travel notes, and use 12 travel notes to connect the theme of the entire season to tell a complete travel and cultural story.