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In the late 1980s, in the small Italian town Pavia, teenager Max finds solace in comic books and American music, standing out as a non-conformist in a place there is nothing to be rebellious about. After neglecting high school to pursue friendships and punk nights, failure inevitably catches up with him. But this opens doors to a life-changing opportunity, transferring to a new high school where he crosses paths with Mauro. Music makes the pair inseparable. Thanks to Mauro’s driving force, Max embraces his musical talent and together they compose the first songs that will be produced by Claudio Cecchetto. But when success overwhelms them, the question arises: will Max and Mauro, despite their differences, manage to stick together?

Welcome behind the scenes of Italian show business from the point of view of those in charge of managing the careers - and lives - of the stars: the agents. Lea, Gabriele, Vittorio and Elvira are the soul of CMA and they give their souls to it, ready for anything to make their stars shine. Managers, friends, confidants and psychologists: a good agent is all that and more. And they, each with their own style, are the best. Between hectic days and mundane nights, it's their personal lives that lose out -- but deep down they have too much fun to notice. With the departure of founder Claudio Maiorana, however, things will get a little more complicated.