Glamour Dolls Inc. is an independent makeup brand trying to make a name for themselves when they get the opportunity of a lifetime: a collaboration with Lisa Frank! Their fundraising campaign goes viral as nostalgia for the 90s surges, but soon red flags abound.

Lisa Frank is a young, colorful artist with a dream. She takes her sticker-making business and turns it into a cultural sensation with the help of a crew of artists and designers. One of them, James Green, becomes much more than an employee and helps Lisa find fame and success.

Lisa and James start a family, but it's far from happily ever after. Former employees recount a dark underbelly at stark odds with the cheerful designs they are creating.

Things are on the rocks with Lisa and James and their relationship implodes in a bitter and public divorce. The fallout of the contentious battle that follows is wide and drags in employees of the company, putting the future of Lisa Frank, Inc in peril.