6.9/1031 votes#1 - Episode 1
Season 1 Episode 1 - Aired 10/12/2024
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
Director: Cho Woong
Writer: Choi Bo-rim
7.1/1030 votes#2 - Episode 2
Season 1 Episode 2 - Aired 10/13/2024
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
Director: Cho Woong
Writer: Choi Bo-rim
7.0/1023 votes#3 - Episode 3
Season 1 Episode 3 - Aired 10/19/2024
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
Director: Cho Woong
Writer: Choi Bo-rim
6.2/1023 votes#4 - Episode 4
Season 1 Episode 4 - Aired 10/20/2024
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
Director: Cho Woong
Writer: Choi Bo-rim
6.5/1017 votes#5 - Episode 5
Season 1 Episode 5 - Aired 10/26/2024
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
Director: Cho Woong
Writer: Choi Bo-rim
6.0/1023 votes#6 - Episode 6
Season 1 Episode 6 - Aired 10/27/2024
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
Director: Cho Woong
Writer: Choi Bo-rim
6.3/1019 votes#7 - Episode 7
Season 1 Episode 7 - Aired 11/2/2024
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
Director: Cho Woong
Writer: Choi Bo-rim
5.7/1019 votes#8 - Episode 8
Season 1 Episode 8 - Aired 11/3/2024
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
Director: Cho Woong
Writer: Choi Bo-rim
7.2/1014 votes#9 - Episode 9
Season 1 Episode 9 - Aired 11/9/2024
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
Director: Cho Woong
Writer: Choi Bo-rim
6.9/1015 votes#10 - Episode 10
Season 1 Episode 10 - Aired 11/10/2024
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
Director: Cho Woong
Writer: Choi Bo-rim
6.8/1013 votes#11 - Episode 11
Season 1 Episode 11 - Aired 11/16/2024
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
Director: Cho Woong
Writer: Choi Bo-rim
3.8/1026 votes#12 - Episode 12
Season 1 Episode 12 - Aired 11/17/2024
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
Director: Cho Woong
Writer: Choi Bo-rim
The Best Episodes of A Virtuous Business Season 1
Every episode of A Virtuous Business Season 1 ranked from best to worst. Discover the Best Episodes of A Virtuous Business Season 1!
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Genres:DramaComedy
Network:JTBC
Season 1 Ratings Summary
"Episode 1" is the best rated episode of "A Virtuous Business" season 1. It scored 6.9/10 based on 31 votes. Directed by Cho Woong and written by Choi Bo-rim, it aired on 10/12/2024. This episode is rated 0.2 points higher than the second-best, "Episode 2".