Donna tries to use her unexpected fame to push feminist issues and takes her first uncertain steps as an influencer. Much to the chagrin of her best friend and roommate Milou, Donna turns to her ex-boyfriend Rico for support. He seizes his chance, becomes her manager and talks her into a collaboration with his only other client and current friend, the beauty influencer Care Ina. She promotes a toxic ideal of beauty and sells overpriced make-up products to underage girls. What could go wrong if the two meet?

Fame is taking its toll! Donna and Milou suddenly get a table in the trendy egg restaurant. Unfortunately, Donna is also becoming more and more of a target for Pascal's followers' anger. However, she is getting a little closer to her goal of pushing feminist issues on social media: she is hired as a brand ambassador for a supposedly feminist underwear and sex toy company. Everything seems to be going great for Donna. But then she starts to have doubts: is the company just exploiting her?

Pascal posts a video in which he claims that it was Donna herself who planned and approved the nude video after the one-night stand in order to become famous. Donna angrily grabs Milou and wants to confront him personally. Pascal is currently taking part in a 24-hour online game challenge. Donna challenges him and takes on not only his followers, but also the followers of the gamer Synthia...

"Mumfluencer" and "tradwife" Pusteblume has a loyal fan base that believes in "traditional values". What she doesn't believe in: feminism. After Donna gets backlash for how toxic she was with Synthia, she corrects herself a little too much in the other direction and tries to prove herself as a "girl's girl" by cooperating with the conservative housewife. But she has completely different plans for Donna and is keeping a dark secret...

Rico has got Donna a gig at the Likehaus - a real influencer shared flat. Donna is very taken with the charming Likehaus resident Jamie and is ready for the party when a surprise guest arrives and the afternoon takes an unexpectedly painful turn for Donna. Shortly afterwards, Milou, who is sitting at home unsuspectingly, also finds herself in danger...

The fact that Donna dragged Milou into the public eye hurt her deeply. Milou ends their friendship with Donna and asks her to move out. In her desperation, Donna turns to her superfan Flamethrower, who is only 15. Donna - completely devastated - goes out partying with Flamethrower and finally meets her own idol, the feminist influencer Jamaila, which only makes everything worse...

Donna is supposed to shine in the old media. There, however, she meets Sigrid Scherz. The right-wing populist politician not only has significantly more impulse control than Donna, but is also a master of provocation. The appearance on the talk show is not just about Donna's reputation, but also about her credibility and her future as an influencer. And Siegrid Scherz knows exactly how to trigger Donna...

Donna actually just wanted to have a nice little sex date, but Pascal, her chosen one, is a manfluencer and self-proclaimed "pick up artist". For him, the night with Donna is nothing more than another point in his "Seven one-night stands in seven days" challenge. Without her consent, he films Donna naked in bed and streams how he humiliates her. But Donna hits back by kicking Pascal in the groin on camera. The video goes viral, and with it Donna. At first it looks as if her life is destroyed. But Donna is not that easy to beat...