In the second season opening episode, Jonathan is stressing out over trying to balance work at the salon and the launching of a new hair-care product line. Actresses Alia Shawkat and Kristen Bell come to Antin for their Golden Globe Awards hair. Pete Rose of baseball fame stops in for a haircut.

The pressure to launch Jonathan Product on time intensifies when the cocky design guru tasked with re-branding and packaging Jonathan Antin's hair care line butts head with the headstrong stylist whose name will be on each bottle.

Jonathan and his team head to New York for the B Michael fashion show. There is some concern that Jonathan's vision for what the hair should be does not match the vision of B Michael, and things get stressful as showtime approaches. Meanwhile, the two women in charge of Jonathan Product decide to move into the salon office to facilitate communication with Jonathan, setting up a big confrontation with Rosie, the office manager.

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