Joe Francis seizes an opportunity to build a new kind of porn company; it quickly becomes a runaway hit and makes Francis a celebrity, but behind the success are questionable business practices and lasting impacts for the women involved.

As cracks begin to show in Francis' empire, he makes a seemingly permanent escape to Mexico.

Legal troubles mount as shocking testimonies from underage girls land Francis in the crosshairs of Panama City Beach authorities, but Francis is adamant that he is the actual victim.