ITV's new soap Echo Beach is just days away from launching and a new producer called Jonathan Pope is hired. He makes sure he is public enemy number 1 in the production office, as he throws out everyone's ideas and brings in fresh new ideas, stories and characters. Everyone disagrees with the ideas but Pope is convinced his ideas will make Echo Beach a ratings hit. Is he right? Time will tell... Welcome to Moving Wallpaper the show set in the fictional production office of the soap, Echo Beach.

It's Jonathan's birthday, but that's not stopping him from working. He is proud of how Episode 1 of Echo Beach turned out. Everyone is for a surprise when their wages are handed out. Nancy makes it clear that she wants Jonathan to fail in his new job.

Gillian has been mugged and Jonathan who is trying to be more of a team player now, accompanies her to the police station. As Jonathan feels out of the loop and the tea run, he moves into the production office, distracting the writers with his noisy habits. But Jonathan's attempts at being nice gets on people's nerves and upsets them.

It's the TV Quick awards show, but Nancy will not pay for a table. Johnathan feels Nancy refusing to pay it the last straw, and quits. Episode 4, the explosion episode is coming up and that episode is the one they are aiming to beat EastEnders to in the Spectacular Scene of the Year award at the British Soap Awards. With no Jonathan for this crucial episode, Sam is left in charge.

Hugo Speer has quit Echo Beach. No not really. But that's the crisis the team has to deal with when Jonathan pretends he has, in order to give the team a push. But then Jonathan is the one in for a shock when he learns his rumor may be true after all.

Jonathan catches Sam with one of the actors, but don't know which one, but is determined to find out who it is. While the team worry that Sam's new storyline ideas could threaten the show.

Mel has got Ewan McGregor to appear on the show. Jonathan then orders a total rewrite of the script. Nancy however if not happy that Jonathan is making rash decisions

The writers are sick of getting criticism, so give Jonathan a taste of his own medicine. But soon the criticism starts to spiral out on control.

Carl thinks he is dying and the writers fear for their jobs, when Nancy tells Jonathan they are too old.

The team are forced to go to Cornwall and visit the set. Jonathan brings an actress along as his date, but Nancy warns him not to cast her in the show. Susie Amy also does not want a rival and resorts to black mailing Jonathan.

The sand riddle, has been leaked to the press, and Nancy is not happy. She decides to stick around, and keep an eye on things, which just leads to chaos. Especially when she suggest to the team, that they should kill Fin in the next episode.

It's the final episode. A second series is not guaranteed. With the show also being £100,000 over budget, Jonathan realises in order to get Series 2, he may have to fire one of the stars in order to stay on budget. Jonathan decides on getting rid of one of the three biggest stars. Jason, Martine or Hugo.