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The 35th People's Choice Awards, honoring the best in popular culture for 2008, was held on January 7, 2009 at the Shrine Auditorium in Los Angeles, California. They were hosted by Queen Latifah in her third straight year as host, and was broadcast on CBS. Performers for the show included Carrie Underwood and Rascal Flatts.

The 36th People's Choice Awards, honoring the best in popular culture for 2009, was held on January 6, 2010, at the Nokia Theatre in Los Angeles, California, and was broadcast on CBS. Not all of the awards were presented on air during the show, as many including Favorite Movie were left out. As well as Favorite Actor, Johnny Depp also won the Actor/Actress of the Decade award.

The 37th People's Choice Awards, honoring the best in popular culture for 2010, were held on January 5, 2011, at the Nokia Theatre in Los Angeles, California, and were broadcast live on CBS at 9:00 pm ET. Queen Latifah was the host for the fifth consecutive year.

The 38th People's Choice Awards, honoring the best in popular culture for 2011, were held on January 11, 2012 at the Nokia Theatre in Los Angeles, California, and were broadcast live on CBS at 9:00 pm ET. Katy Perry Dominated the 38th People's Choice Awards by winning the most awards, winning five out of seven nominations, including Favorite Female Artist. Harry Potter and the Deathly Hallows – Part 2 won four awards, including Favorite Movie.

The 39th People's Choice Awards ceremony, honoring the best in popular culture for 2012, was held January 9, 2013 at the Nokia Theatre in Los Angeles, and was broadcast live on CBS and simulcast over Xbox Live at 9:00 pm EST. The ceremony was hosted by Kaley Cuoco. The nominees were announced in November 2012.

The 40th People's Choice Awards, honoring the best in popular culture for 2013, was held January 8, 2014 at the Nokia Theatre in Los Angeles, California, and was broadcast live on CBS at 9:00 pm EST. The ceremony was hosted by Beth Behrs and Kat Dennings. Nominations were announced on November 5, 2013.

The 41st People's Choice Awards, honoring the best in popular culture for 2014, were held January 7, 2015, at the Nokia Theatre in Los Angeles, California, and were broadcast live on CBS at 9:00 pm EST. The ceremony was hosted by Anna Faris and Allison Janney. Nominations were announced on November 4, 2014.

The 43rd People's Choice Awards, honoring the best in popular culture for 2016, were held on January 18, 2017, at the Microsoft Theater in Los Angeles, California, and were broadcast live on CBS. The ceremony was hosted by Joel McHale.

The 2018 People's Choice Awards, officially the 2018 E! People's Choice Awards, were held on November 11, 2018, to honor the best in pop culture for 2018. This ceremony, the 44th edition of the People's Choice Awards, marked a change of network from CBS to E!, after E!'s acquisition of the awards from Procter & Gamble, and the ceremony's move from January to November.

The 45th ceremony of the People's Choice Awards was held on November 10, 2019, to honor the best in popular culture for 2019.

The 46th ceremony of the People's Choice Awards was held on November 15, 2020, to honor the best in popular culture for 2020. The show was hosted by Demi Lovato and was broadcast live by E! at the Barker Hangar in Santa Monica, California. The show had a 43% jump in viewership from the year prior and received generally good ratings from the viewers.