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The two finalists receive a call summoning them to London's City Hall. Lord Sugar informs them that their final task is to launch their business by creating a brand and unveiling their campaign in front of a packed audience full of industry experts. A few old faces return as the two finalists choose key colleagues to try to help them secure the £250,000 investment, and it is straight to work as they set out to build a brand, make a TV advert and create a company fit for Lord Sugar. In the boardroom, business plans are evaluated and ad campaigns are assessed, but there can only one winner. It is heartbreak for one and ecstasy for the other, as Lord Sugar finally picks his next business partner.

It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country’s leading shopping channels.

Lord Sugar wants the candidates to help secure investment for someone else. They must help two entrepreneurs launch their new cycling product and get the public to invest through crowdfunding.

Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - the boating and leisure industry. The task is simple, pick the right products and sell them at Poole Harbour Boat Show.

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Each team is tasked with running their own DIY business, securing work around London alongside one of two contracts arranged by Lord Sugar.

Candidates have to create advertising campaigns for a new car in Essex, splitting into two teams - one half producing a television advert and the other creating a digital billboard advert. For one of the groups, a confusing car name and a strange choice of advertisement location causes them difficulty, while the others are led off course by a lack of direction. The finished campaigns are pitched to industry experts, before Lord Sugar eliminates one candidate from the competition.

Alan Sugar sends the candidates off to Bruges to create a high-quality tour of the beautiful Belgian city that passengers would be happy to pay good money for. The teams also try to flog souvenirs to guests to top up their profit margins, but as they sell the tickets, there's jostling between candidates for sales and overpromising on what the tour groups will get, which could lead to major disappointment. The next day on the tours, facts are forgotten, candidates get their groups lost and, with time tight, one of them keeps cracking the whip on what's supposed to be a relaxed tourist experience.

The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.

As Lord Sugar celebrates his 70th birthday, the contestants are tasked to a shopping spree across London to purchase items that mark milestones in his life and career. The candidates have one day to find nine specific items at the best possible price, before meeting at the House of Lords. For one team, there is confusion over the mystery object, while poor planning leaves the other team lagging behind. In the boardroom, Lord Sugar gives out warnings, as well as hefty fines, before sending one contestant home.

To convince Lord Sugar they’re worthy of his cash, the last two candidates must now launch their businesses, with a little help from some of those who were fired.

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.

The remaining ten candidates get a special treat from Sir Alan, as they take a trip across the Channel. However, this will be no holiday, as the two teams are set the task to make as large a profit as possible by selling British food to the French.

The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery. The teams are each given a market stall from which they try to tempt hungry customers with their baked goods, and they go head-to-head to pitch for the business of a high-class hotel, a restaurant and a coffee shop. Nick and Karren keep an eye on proceedings as the teams work to keep up with orders, and when the teams face Lord Sugar in the boardroom, one candidate is fired.

The teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the members of the team which loses the challenge is failed by Sir Alan at the end of the show.

This week, Lord Sugar summons the contestants to London's new Design Museum, where the teams find out that they are to create, programme and sell a prototype robot. The boys team create a product targeting the over 60s market, but their patronising approach does not impress the retailers. Meanwhile, the girls opt for the children's market, but an appalling pitch sees their team in melt down.

Alan Sugar tasks the candidates with running their own doggy service business. Based at an established pooch-pampering venue, the teams must try to tempt discerning dog owners to part with their cash for services aimed at their four-legged friends. One team sets up a luxury doggy spa service, while the other struggles to make their dog obedience class profitable due to a haphazard pricing strategy and, back in the boardroom, another candidate's journey reaches an end.

The business-based reality show returns, with 16 candidates hoping to scoop a £250,000 investment from Alan Sugar. The multimillionaire sends the fresh batch of hopefuls to Valletta - capital city of Malta - for their first task, with his trusted advisers Karren Brady and Claude Littner following their every move. Their task is to bag nine Maltese items for the lowest possible prices before reuniting back at the airport. One team quickly hits the road, but they are clearly on the wrong scent, while fiery personality clashes over negotiations soon rock the boat on the other team.

The candidates are challenged to sell high-end products and services at one of the world's largest bodybuilding expos based at the NEC in Birmingham. The contestants clash over which team will get to sell top notch weights, and on the services side, the low-costs massages mean the team are hard pressed all day.

The candidates are summoned to London City Airport, where Lord Sugar sets them the task of devising a marketing campaign for a brand new budget airline. They need to come up with a distinctive brand, make a 30-second TV advert and design a uniform that flies the flag for their new airline.

Lord Sugar summons the remaining candidates to TV Centre in west London, the iconic former headquarters of the BBC. On arrival, the teams are tasked with their most pressurised challenge yet. In just ten hours they will be selling live to the nation on one of Britain’s leading TV shopping channels. Teams must tune in to the best products to sell, as well as direct a promo to boost sales of one of their items. The team that generates the most sales will win.

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins. One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it’s lights out for one candidate as they’re told ‘You’re fired’.