Medicine man John Pemberton's marketing scheme turns Coca-Cola into the world's most-recognized brand name.

The Big Sell

Coke and Pepsi become a large part of 20th-century events; the end of the Cold War brings on the cola war.

Cola War and Peace

Coke seeks to obtain global supremacy and ensure all the world acquires a taste for "The Real Thing.".

Coca-Colonization

The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?

All Episodes of The Cola Conquest

Browse all episodes of The Cola Conquest

Season 1

The Big Sell

Season 1 Episode 1 - Aired 9/7/1998

Cola War and Peace

Season 1 Episode 2 - Aired 9/8/1998

Coca-Colonization

Season 1 Episode 3 - Aired 9/9/1998