In the spring of 1920, Beatrice and Evangeline Elliott are aghast to find that their late father has left them nearly penniless. They had always assumed that their father, a successful physician, was well-off but they learn that he also had a secret life and spent most of his fortune. The immediate problem is financial as they search for work but their father had forced them to live a very sheltered life and they're really not qualified to do much of anything. Through good luck, a new friend introduces them to her brother, Jack Maddox, a well-known society photographer who is in need of a receptionist

The Eliott sisters are coming to terms with the loss of their father but the are still struggling for money.

Evie takes a job at Partini's dressmakers. Bea meets Mrs Pearce when she comes to the house looking for Evie. When Mrs Pearce finds out she was left out the will she demands money for Henry's son, Sebastian. In order to pay of the last of the debts Evie and Bea decide to sell the house and move in to a flat above Jack's studio. Bea also takes a job at Mrs Partini's.

Evie is shocked to discover that she has a 24-year old half-brother Sebastian, whose mother, Mrs Pearce, Mr Eliott's former mistress, turns up on the sisters' doorstep demanding a share of the will for her son. However, they are still struggling to make ends meet and have to put the house up for sale.

Evie learns some shocking news from Sebastian. Jack persuades Bea to take a chance with the Eliott establishment. Evie receives an unexpected and unwanted gift from Arthur. The sisters decide to open 'The House Of Eliott' but it turns out to be harder than they first thought. Arthur gets in deeper with the 25 Club. Both Eliott sisters receive unwanted proposal's from men in their lives.

In her continuing effort to find money for their new venture, Bea visits Sir Desmond Gillespie, Evie's godfather. A merchant banker, Gillespie agrees to put the Eliott sisters proposal before his Board, but only if Arthur Eliott agrees to act as their guarantor. Arthur isn't predisposed to helping them nor is he prepared to help Sebastian Pearce, who has now admitted that the late Dr. Eliott was not his father. Sebastian gets his revenge however by informing the police of the goings on at Arthur's nightclub.

The new "House of Eliott" is officially opened, and the sisters' fashion creations are unveiled, although they now have the uphill task of building up their clientele and competing with other fashion houses.

Beatrice's world is turned upside-down when the man she had hoped to marry 10 years previously re-enters her life, now married to someone else, who has ordered her wardrobe from the sister fashion house. Sebastian tries to persuade Evie to fly with him on one of his regular crossings to Paris, but Beatrice is not keen on the idea.

Beatrice and Evie clash over their different approaches to fashion as they consider launching their own collection, with Beatrice being more traditional and cautious, and Evie being fresh, inventive and daring. Evie is withdrawn and tearful over Sebastian's death in an air-crash and still has not forgiven Hugo for preventing her catching the same flight. Jack is worried about his sister Penelope, who has been knocked about by some of the down-and-outs she has been trying to help.

Evie and Beatrice have a serious argument in which their relationship is threatened when they are unable to agree on designs for their proposed collection. Their differences reach such a stage that Evie moves out, and Jack's relationship with Beatrice poses a dilemma for him when he has to act as arbiter between the two sisters.

Evie and Beatrice resolve their creative differences and work together to create their first fashion collection. They plan a collection of stunning evening wear in blue. A charity ball for Penelope's Mission gives Evie and Bea the chance to be introduced to top fashion writer, Victor Stride, who is encouraging. However, his editorial is a travesty of truth and threatens to ruin their reputation. Jack and Bea's relationship deepens, but she does not want to make any commitments until the pressures of the show and business have decreased.

Beatrice decides to launch their collection two weeks before that of top designer Yolande Hermane, but these actions have untold repercussions on the House of Eliott.

Bea and Evie travel to Paris and consider working for Gille Caragnac, a successful couturier. When he offers them a permanent position at his fashion house, some tough decisions have to be made. Jack arrives and proposes to Bea. Florence Ranby is appointed as head of the workroom at The House of Eliott but Tilly and Madge have difficulty adapting to her fastidious ways. Bea and Jack return to England without Evie.

Newly weds Jack and Bea find their marital bliss is disturbed by the arrival of Jack's old girlfriend Clara Rhoades. Things are made worse by Clara's interference in the running of the House of Eliott when she manages to persuade Bea to employ Alice Bourgoyne, an ineffectual vendeuse. Evie arrives from Paris and is committed to making the House of Eliott as successful as Maison Gille. Sir Desmond suddenly dies. Tilly continues to experience difficulty working with Florence but when she meets Norman Foss things don't seem quite as bad.

When Evie is invited to spend the weekend at the Douglass family home, she becomes embroiled on their family conflicts. When she encourages Frances to go to art college, she succeeds in alienating nearly all the Douglass family. However, speed racing enthusiast James Douglass strikes up a friendship with her and is determined they be more than just friends. Jack's work commitments keep him away from Bea while she is concerned about the finances of the House of Eliott. Could Sir Desmond have been involved in fraud? In the workroom, Florence is perturbed when Tilly's old ali resumes her old post.

Following a head on collision with a herd of cows, James and Evie become close. However, his obsession with racing proves too much for her so soon after Sebastian's plane crash. Bea meets Jack's parents for the first time when they spend Christmas together. His mother, an artist, proves to be a design inspiration and Bea resolves to alter the artistic direction of the latest House of Eliott collection. Alice's husband dies and the sisters realize why she has been so inefficient. Tilly and Norman decide to get married.

When The House of Eliott agrees to design the costumes for a ballet, Jack becomes jealous of the amount of time Bea spends with David, the choreographer. Their already troubled marriage suffers another set back when they go to the cottage to spend their wedding anniversary and the conversation turns to having children. Joseph expresses concerns about The House of Eliott finances and Ralph Saroyan suggests that Joseph may not be as honest as he appears. Tilly and Norman get married in style.

Evie finds herself attracted to government treasury minister Sir Alexander Montford. Bea and Evie hope that Lady Elizabeth Montford, in her role as trend-setter, will give her custom to their fashion house. Saroyan is determined to remove Joseph from the House of Eliott, but Joseph is equally determined to clear his name.

A romance between Evie and Lord Montford risks scandal, which could ruin them both. Bea is worried by business pressures. Ralph Saroyan criticises the way the sisters run their business and demands that all cheques should be counter-signed by him.

Alexander has a heart to heart with Jack about his feelings for Evie but Jack fails to tell Bea what has been going on. It appears that Ralph Saroyan is guilty of more than just fraud when he is implicated in the death of Sir Desmond, however can the sisters do anything to bring him to justice? After yet more furious rows and acrimonious accusations, Jack and Bea make a decision about their future.

Following Ralph's disappearance to Germany, the House of Eliott's finances are in dire straights. Bea moves back in with Evie following her separation from Jack but has difficulty focusing on work. Meanwhile, Jack throws himself into film making as a way to forget his troubles. When the General Strike takes place it proves to be a superb subject for a documentary, especially when there is such an attractive leading lady. Elizabeth Montford will not give up her husband without a fight.

There is stiff competition for the sisters when Maison Gille opens a fashion house near theirs. As their finances are so terrible, it appears that accepting Gille's offer to buy the House Of Eliott is the only solution. Things go from bad to worse when the press gets hold of news about Evie and Alexander's affair. Neither Jack nor Alexander want to see the House of Eliott close but will Bea and Evie be prepared to accept their offers of financial support?

After they decide to accept Jack's offer, the House of Eliott business begins to get back on track. Having broken off his relationship with Emma, Jack invites Bea to the premier of his documentary but will she accept his invitation? An influential Hollywood film maker makes Jack and the sisters an offer that would resolve their financial difficulties but would force them to compromise their artistic integrity. Alexander is forced to resign from his governemt position however he fails to tell Evie the real reasons behind his impending departure for Italy.

As business at the House of Eliott thrives, an offer to tour with their outfits in the USA seems too hard to resist. Jack meets up with some old war time comrades but finds that making a film about his experiences is more problematic than he thought.. Alexander returns to London but Jack and Bea go on the defensive and refuse to allow him to see Evie. When Evie discovers their scurrilous behavior she is none too pleased. Jack is offered a job directing a film in Germany, could it really be over between him and Bea?

he House of Eliott designs prove to be a great success in the USA and Bea finds that she has a new admirer, Donald, a successful businessman. When they return to London they discover that Alice has left for Maison Gille and Madge finds communication with her husband Gerry difficult. A young aspiring designer, Grace Keeble, infuriates the sisters when she double crosses them and Evie is not persuaded by business entrepreneur Larry Cotter to invest in a joint venture. Bea is distracted when it emerges no one has heard from Jack in some time.