Name, Image, and Likeness has turned many college athletes into celebrities. But fame and fortune won't shield them from the pressure of competition. Social media phenom and gymnast Olivia Dunne longs to win a championship in her senior year. Meanwhile, quarterback Jayden Daniels has his NFL dreams and the hopes of all Louisiana on his shoulders ahead of a showdown with archrival Alabama.

An undercurrent of competitive fundraising swirls below the surface of NIL in the form of booster collectives. As mountains of money flow into college sports, Angel Reese weighs whether to declare for the WNBA or return to school and stack her chips. Fighting for a starting spot on a loaded roster, Olivia Dunne proves her worth on the mat. And Alia Armstrong's NIL game gets an unexpected boost.

LSU's student athletes ride a roller-coaster of success and failure under public scrutiny that starts to take its toll. Star quarterback Jayden Daniels finds his Heisman hopes slipping away. In the spotlight of the increasingly popular women's game, basketball stars Angel Reese and Flau’jae Johnson navigate newfound fame. But can they recapture the magic of last year's championship season?

Olivia Dunne and LSU gymnastics try to build early momentum for a championship run. With her eyes trained on the Olympics ahead, Alia Armstrong finds her senior season threatened by a nagging injury. And drama swirls in Baton Rouge as a mysterious absence from the women's basketball team leads to a firestorm of controversy.

Winter is coming and the Heisman ceremony draws near. Now firmly in contention, Jayden Daniels tries to secure his NFL dreams in his final college game. Angel Reese returns to game action with bold performances on the court and in the press. Like Angel, Olivia Dunne navigates the dark side of the Internet as gender disparities emerge in the NIL era.

The NIL landscape continues to change at a breakneck pace as court cases upend the status quo. As LSU scrambles to keep up with the changes, its athletes face their greatest hurdles. Angel Reese and LSU head into a postseason rematch with Caitlin Clark and the Iowa Hawkeyes. Olivia Dunne competes for an SEC title. And Jayden Daniels anxiously awaits his fate in the NFL draft.