During a dinner that Alex made for the family, Headmaster Crumbs visits to reveal that with this selfless act, the Russo children can finally have their family wizard competition.

So she could go on a date, Alex uses a magical pocket elf to pass an exam for Spanish. However, a chocolate-devouring pocket elf is sneaked into her purse in a plot divised by her brothers.

Alex hates being compared to her older brother, Justin, so she asks a genie to remove the resemblences.

Professor Crumbs is planning to check on the Russo's to see how their wizard training is progressing. This causes Alex and Justin to panic since they don't know how to explain "Maxine", and they try to find a way to turn Maxine back to Max. Meanwhile, "America's Got Talent" runner-up Jackie Evancho sings at Tribeca Prep's "Spirit of America Play", which gives Harper a run for her money as she takes the stage for the first time.

Harper gets zapped into a Cinderella Book.

Gigi invites Harper to her annual tea party and Alex gets mad when she accepts. Alex learns that Gigi plans to embarrass Harper so she uses her magic to get back at Gigi.

Alex may have her chance to shine when she finds out Dr.Evalinie's plan to take away Justin's powers during a tournament at the school.

Alex makes a mannequin come to life and goes out with him, in order to make Riley jealous. Meanwhile, Jerry and Theresa go out of town and leave Justin in charge of the household.

Alex wants an easier way to complete her Art History assignment, so she brings historical masterpieces to life to help her complete her worksheet. Meanwhile, Jerry and Max use a spell to play football in the house, which turns out badly.

Alex, Justin and Max are shocked to discover that international music sensation Shakira is actually their Uncle Kelbo, who has been abusing one of the Main Eleven Wizards Rules.

Alex joins Justin's wizard class to try to move up in the competition. Max joins a sophisticated wizard society. They suggest he move the wizard competition up and he moves it to a few days away. Max quits the society because he finds out that they are taking advantage of him. Alex and Justin transform into Max in an attempt to change the date of the family wizard competition back to it's original date and succeed. In the end of the episode they accidentally turn Max indefinitely into a little girl.

The Russos visit the beach and come across Zelzar, a fortune-telling machine that Jerry warns the kids will give wizards real fortunes. Alex receives a seemingly lethal fortune, causing the kids to bargain with Zelzar in order to change her fate.

Alex duplicates herself so she can be in magic class and at a sale at the same time. Meanwhile, Jerry gives Max his first wand.

Alex wants unlimited use of magic from her parents, after she meets a fellow wizard at her school who is allowed unlimited magic from his parents. There is a meeting which Alex sets up between the two sets of parents.

Justin does not let Alex into an R-Rated movie, so she uses magic to get in. However, she may accidentally get into the film, too.

It is Alex's 15th birthday and she uses the switching spell to avoid being in her Quinceanera. Justin and Max have to learn how to dance for Alex's party.

After Alex uses magic to help Harper win a marathon, she recreates the activities for her friend, so a very upset Harper can win on her own. Meanwhile, Justin decides to enter the marathon to win the first athletic trophy for the Russo family.

When the school's superintendant fires Mr. Laritate because of Alex, Mr. Laritate gets a job at a western place. When the school hires a strict new principal, Alex transports Mr. Laritate back to the Old West in an attempt to show him that it's not what he thought it was and make him want to come back to Tribeca Prep.

Alex reveals she has made a clone of Justin and he has been attending college for the past four years. But, when she tries to undo the spell the two Justins to merge into one.

When Alex and Harper witness a forlorn Justin moping around the Sub Station due to his depression over losing Juliet, they devise a plan to help him move on, in which Alex magically transforms Harper into Juliet.

Max, now Maxine, has become the center of Jerry and Teresa's attention, leading Alex to become jealous. Justin takes Maxine to karate class. Harper tries to keep Zeke away from the Russos in order to avoid having to explain Max being replaced by Maxine.

When a new student named Rosie joins Justin's remedial wizard class, he falls madly in love with her and discovers she's an angel. Jerry, Teresa, and Harper try to boost sales at the sub shop, using Maxine to their advantage.

Justin, Alex, Rosie and Harper go to an angels club while Theresa and Jerry enter Maxine in a beauty pageant.

Alex discovers that Rosie isn't what she seems, and is tricking Justin into doing evil. With the help of angel-in-training Tina, she tries to defeat the plans of the dark angel Gorog. Harper forces Maxine to have a slumber party so that she can live vicariously through her.

Zeke seeks magic as a new hobby, and when Alex impulsively and secretly assists in one of his routines, he begins to suspect that he himself might be a wizard, and consoles Harper about this, forcing her to convince Alex to either expose the truth about wizardry to him, or she will.