Six ice cream masters arrive at Ben & Jerry's in Waterbury, Vermont, with the goal of having their own flavor featured in a Ben & Jerry's Scoop Shop. They begin at the end, as host Molly Yeh tasks them with resurrecting flavors from the infamous Ben & Jerry's Flavor Graveyard. Actor and musician Kevin Bacon challenges the competitors to make a flavor in his name that incorporates up to six different ingredients.

Host Molly Yeh challenges the five ice cream masters to create an ice cream flavor based on actor and rapper Ludacris' favorite desserts. For the chunk challenge, they're tasked with creating classic sandwich cookies from scratch and incorporating them into their ice cream.

Four ice cream masters vie for just three spots in the finale. Host Molly Yeh welcomes Buddy Valastro and Duff Goldman to the tent, and the ice cream makers must create a flavor based on either Buddy or Duff and incorporate a cake chunk made from scratch.

The final three ice cream masters meet the ultimate flavor gurus when Ben and Jerry join host Molly Yeh to reveal the last challenge. The competitors must follow the Ben & Jerry's mission to be creative, have fun and make great products. The best flavor wins its maker $20,000 and a featured spot in a Ben & Jerry's Scoop Shop or event in the winner's hometown.