Season 30 Episodes21
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Suggers, Fruggers and Data-Muggers
Feb 15, 199360 min
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
Seasons62
Episode Summary
"Suggers, Fruggers and Data-Muggers" is episode 7 of Horizon season 30. It aired on February 15, 1993.