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Gok meets Zoe Cobden, a 27-year-old London girl and a fine figure of a woman, but like most females she just can’t see it. She hates her size 12 body so much that she tries to make herself invisible by wearing clothes as camouflage. And although she hates her whole body, it’s her love handles that are simply too much to handle. It’s Gok’s mission to give Zoe the style and confidence to work her body and to show her how to dress it. And he's not holding back this week - ‘You look 104 years old and like you’re going camping,’ he says, berating her for beige attire. And when he slips her into a bustier and pencil skirt combo he says, ‘Now it’s more Monaco and less Streatham.’ Zoe has officially been Gok’d. But will she look good naked?

Leana Grech, a 33-year-old single mum from Wallington, feels she’s lost her sex appeal. Since becoming a mother she’s forgotten what it’s like to be a woman and she hasn’t had sex for four years! Leana is ashamed of her barrel-shape body and non-existent waist - she covers it up in a wardrobe of shapeless clothes. She’s afraid of communal changing rooms and when Leana does go shopping she cuts the labels out of her clothes so she doesn’t have to be reminded her size. It’s Gok’s mission to give Leana back the style and confidence to work her body - showing her how to look good with her clothes on. But can he get her to look good naked?

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In episode three, Gok's challenge is Roberta Fox-Braddock. Roberta lives in South Wales and works in a steel works. With her tough job and masculine clothes she has perfected a cover-up job that not only masks her personality but also hides her body. She can’t even get undressed in front of her husband of 20 years and the only time she leaves the house is to go to work. Her body image has reached rock bottom, and that’s her main problem - she thinks her backside is huge. At the end of the show Roberta has to strip off completely for all the world to see. Is Roberta finally going to look good naked?

In the fourth of the series, Gok is on a mission to show 25-year-old Rubie Poonia that she really can look good with her clothes on, and off. Rubie, who hates her size 18 body and thinks it’s too big to be beautiful, is a PR girl living and working amongst the blonde and the beautiful of Bournemouth. By day she hides in baggy clothes while skinny blondes hang out on the beach. By night she works in bars and clubs and while everyone else wears short skirts and tiny tops, she covers up. Rubie wants to look good and feel good with her clothes and without them. She won’t even get changed for a night out in front of her friends. It’s Gok’s mission to give Rubie the style and confidence to work her body and show her how to dress it. But will she look good naked?

Fashion stylist Gok Wan is on another tricky mission to bring some loving to a body-loather. His challenge is to get 29-year-old mother of two Claire Green to look and feel good with her clothes on, and with them off. So fashion stylist and presenter Gok Wan has just four weeks to convince Claire to get out of her rut and start to strut. But can he make her look good, naked?

Meet 46-year-old Susan Sharpe from Yorkshire. At size 16, she's the average for a British woman, but she feels that her curves are out of control. Can he manage to get Susan into a dress, without resorting to alcohol?