Robert/Bob Allen is a charismatic and brilliant schemer who has meticulously constructed two lives in two different parts of Texas. As "Bob," he lives in Houston and is married to Cat, the beautiful daughter of Clint, the patriarch of an ultra-wealthy Texas oil family. More than 400 miles away in the suburban west Texas town of Midland, he's "Robert," living a second life with his sweet, naive girlfriend, Lindsay. There he plays the perfect boyfriend while secretly bilking local investors of their savings. While in Houston, he's a devoted husband, charming Cat and her family to cement his position in the rich family business he aims to clean out. Now caught between a father-in-law who wants to hand him the company business and a father who wants him to take it all, Bob has to weigh the risks and make a choice.

In order to ease Clint's suspicions regarding the new windfarm deal, Bob recruits the man who taught him everything about being a con man to help him with the scheme: his father. Meanwhile, Lindsay begins to realize that she may not know Bob as well as she thought, and Cat is forced to repeatedly bail her brother Drew out of trouble.