At Alex's birthday party an exotic boy, Kuru, and elephant, Anala, appear in her backyard.

When Kuru explains Alex has been adopted, Alex is shocked to find it is true. Scared and upset she accidentally erases her family from existence with her magic. To bring them back, Alex has to decide what is really important to her.

At band auditions, Amanda and J.B. discover Anala – Alex's elephant. Alex tells them she is a magical Princess, but they don't believe her. To maintain their friendship she is forced to prove it and attempts a simple magic trick – which goes awry.

Kuru enrolls at Alex's school and is a social disaster! To protect him from certain humiliation by Trent and the school fencing team Alex resorts to magic to make him popular. It gets out of control, and Alex has to bring him back to earth.

When Kuru returns to Manjipoor and is trapped by Vashan, Kuru finds he needs to use a magic gift from Alex. It has unusual consequences for Alex however, when Marcus stays for lunch.

Infected by Vashan's magic, Alex accidentally creates a new girlfriend for J.B. when she practices her destroy spell. On the surface Asuza is a sweet teenager, but in truth she's the total opposite - so Alex must fix things before J.B.

Alex agrees to visit Manjipoor to meet Omar, but when Alex realizes it means being a Princess, she backs out. As a result, Kuru is fired. Alex has to make amends by going to Manjipoor and requesting Kuru be reinstated.

Amanda convinces Alex to make a discreet trip to Manjipoor, and J.B. travels too. They arrive in an enchanted forest and meet a family whose son is a mouse! Alex uses her magic to help them. Vashan senses her presence, and seeks desperately to locate her.

Wanting to know if Marcus is in love with her, Alex does magic and accidentally becomes a frog! To restore her to humanity, Kuru, Amanda and J.B. need to get Alex kissed by her one true love.

Vashan uses magic to transform Diva into a teenage girl and secretly send her into Alex's world to find out her weaknesses. Diva becomes 'Juliet' and disrupts Alex's life by attempting to reveal Anala. In the process she makes Anala very sick.

Diva (as Juliet) gets a lot closer to Kuru to fracture his close relationship with Alex. She steals the magic runes and Kuru and Alex have a major argument.

When Alex discovers that Zoe's only a minor player in her ballet recital, Zoe wants to pull out altogether. Unknown to Zoe, Alex lends her magic ballet shoes, and keeping the situation a secret from their parents, encourages Zoe not to give up.

Mothers Day makes Alex aware of how little she knows about her real mother, Queen Nefari.

Marcus asks Alex to go on their first date. When things go amiss, she uses 'time slip' magic to reverse time and make every moment of the date perfect. Alex decides to tell Marcus the truth about her, but there's a price to pay when it goes wrong.

It's the Royal Elephant Festival in Manjipoor, and Alex will attend as their Princess! But things get out of hand when she sneaks her friends into the function.