High School friends see an alternative to fast food with the "submarine" sandwich. But they are quickly met with the fierce competition of a new submarine joint, started by a physicist, that is trying to perfect the art of the franchise, and will go on to be the biggest restaurant chain in the world.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.

When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain; soon a rivalry starts with a beloved Southern-based donut shop.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.

When Col. Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.

Small town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years which he sells nationwide, eventually pitting him against industry rivals for supremacy of America’s oldest snack.

Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.

Former wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open different establishments in the heart of New York City: one of America's first Japanese restaurants and a swinging singles bar.

Martha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery, but succeed their second time around with a revolutionary way to sell snack cakes.

Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

Jack Daniel, known for his determination and innovative spirit, teams up with a skilled distiller to create a new recipe that could change the whiskey game.

Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own. And the creation of an iconic food comes at a cost, as the brothers’ relationship reaches a boiling point under the weight of their success.

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.

Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.

The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.

William Wrigley stumbles upon a new product that will kickstart a revolution across industries, but not before sparking a life-long rivalry.

Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.

A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.

A small-time St. Louis soda maker, Charles Leiper Grigg, takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up. At the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.

A young boy accidentally discovers a frozen treat on a stick, and grows up to bring an endearing classic to the world. Plus, a candy store owner radically re-invents ice cream and launches the first ever ice cream truck. But when both men own a patent on the same thing, the resulting battle will destroy one man, and cement the other's fortune.

Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.

A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.

Jim Folger discovers a new way to bring coffee to the masses. Then another famous coffee brand gets its big break at the Maxwell House Hotel in Nashville. Plus, the creation of the iconic coffee machines that help make coffee a billion dollar industry.