Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.

A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging.

A short order chef invents the hamburger bun and engineers a new way of making a burger faster than ever before; Nathan Handwerker invests his life savings into a hot dog stand at Coney Island.

In the 1970's, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.

William Wrigley stumbles upon a new product that will kickstart a revolution across industries, but not before sparking a life-long rivalry.

Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own. And the creation of an iconic food comes at a cost, as the brothers’ relationship reaches a boiling point under the weight of their success.

Jack Daniel, known for his determination and innovative spirit, teams up with a skilled distiller to create a new recipe that could change the whiskey game.

In the 1950s, two brothers from Wichita, Kan., aim to build their restaurant, Pizza Hut, by introducing America to Italian dish-pizza. Americans soon fall in love with their pizza, but rival, Domino's, threatens to derail their success.

In 1919, Milton Hershey is king of the chocolate, but everything changes when sugar prices drop in the new post-WWI era. Competitors spring up, including Hershey's former employee HB Reese, who goes on to create one of the bestselling candies ever.

A young boy accidentally discovers a frozen treat on a stick, and grows up to bring an endearing classic to the world. Plus, a candy store owner radically re-invents ice cream and launches the first ever ice cream truck. But when both men own a patent on the same thing, the resulting battle will destroy one man, and cement the other's fortune.

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.

Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.

Jim Folger discovers a new way to bring coffee to the masses. Then another famous coffee brand gets its big break at the Maxwell House Hotel in Nashville. Plus, the creation of the iconic coffee machines that help make coffee a billion dollar industry.

The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.

Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.

A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.

A small-time St. Louis soda maker, Charles Leiper Grigg, takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up. At the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.

A German immigrant looks to revolutionize the American beer industry when he's handed a struggling brewery; his signature beer will go on to amass sales of over 11 billion dollars a year.

Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.

A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.

At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.

In the wake of the Civil War, a revolution takes place on the backs of visionary entrepreneurs of industry like Heinz, Kellogg and Post; they push the limits of ingenuity to launch businesses that will revolutionize industry.

A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.

When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.