In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.

The first convenience store is born, and with new innovations like late hours, to-go coffee, and America's most beloved slushy drink, it rises into an iconic chain with more locations than any other store or restaurant in the world.

Early American malls have no food court, until a cinnamon bun, a pretzel, and a panda all move in to create three of the world's most iconic food brands and transform the American Mall.

When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain; soon a rivalry starts with a beloved Southern-based donut shop.

When Col. Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.

Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.

Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.

A scientist and businessman team up to develop a Vitamin C rich war ration for the troops fighting in World War 2, which unexpectedly leads to the development of a frozen concentrated orange juice that tastes great and allows for the widespread distribution of OJ for the first time in history. Soon after, a fruit salesman develops a process of flash pasteurizing fresh orange juice that turns the fledgling industry on its head. The two companies will go on to battle it out for domination.

Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.

Bold visionaries take big risks to bring Mexican food to all Americans, by creating the best-selling condiment on the planet, two of the most famous snack chip brands of all time and innovating the iconic pairing of chips and salsa.

A down-on-his-luck Japanese businessman and a Chinese immigrant and her son change the American palette when they introduce instant noodles in a cup, Peking Duck, and the biggest Chinese restaurant chain in the nation.

As the Great Depression hits, the titans of food push the envelope of innovation to feed a hungry nation. Then WWII sees competing industrial empires joining the war effort in a united front to fuel the forces fighting for freedom abroad. And in Post-War America, visionaries like Harland Sanders, the McDonald brothers and Ray Kroc battle to revolutionize the restaurant industry, and pave the way for the golden age of the American dream.

In 1919, Milton Hershey is king of the chocolate, but everything changes when sugar prices drop in the new post-WWI era. Competitors spring up, including Hershey's former employee HB Reese, who goes on to create one of the bestselling candies ever.

At the turn of the 20th century, James Kraft challenges centuries of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition.

Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.

Former wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open different establishments in the heart of New York City: one of America's first Japanese restaurants and a swinging singles bar.

Martha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery, but succeed their second time around with a revolutionary way to sell snack cakes.

Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.

Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal; then, three very different food visionaries take matters into their own hands.

A struggling chocolate maker and a young theater assistant create the movie theater concession stand as we know it and launch the world's most iconic movie candies.

Stephen Whitman introduces Americans to chocolate candy in a sampler box, Russell Stover builds a competing company, and both iconic brands help turn chocolate from an unknown import to a boxed American staple given as a gift of love to this day.