Alex Polizzi visits a Blackpool hotelier who has grand plans for his seaside establishment, but a lack of star rating and a string of bad reviews have led to dwindling bookings. Having bought the derelict 15-bedroom property in 2009, the owner spent £250,000 trying to turn it into an upmarket destination more in keeping with a private members' club.

Alex visits a hotel in Dorset which has seen a steadily declining occupancy rate. Could the answer to the hotel’s problems lie in a spirited assistant? The beautiful hotel is set in six acres of Dorset countryside, and comes complete with stables, an outdoor pool and even its own cricket pitch! It also comes with an owner whose collections of knickknacks are liberally littered around the hotel and its ten bedrooms. The owner and his wife have lived in the lodge for over 20 years and consider it their home. But having decided to close the door on letting the whole place out for money-spinning functions, they have seen their income dwindle. They are now worried about how the house will support them in the future. Alex feels that modernising the hotel is the only option if they are going to attract more visitors. Can Alex win the apprehensive owners round to her way of thinking? She finds a possible saviour in the form of the couple’s assistant, who has worked with them for more than twenty years. Could she be the light that guides the hotel into a bright new future?

Polizzi helps a couple in Bournemouth whose hotel near the beach is struggling to break even. Despite frequently reaching full capacity - with 57 beds in 21 rooms - the pair cannot seem to turn a profit, so the expert hotelier advises them to strip back their facilities and begin charging for extra amenities. She also suggests they build on the success of their Army-style boot camp by offering other self-improvement courses to their guests.

Alex Polizzi visits the Madonna Halley Hotel in north London, run by members of a Cypriot family whose Mediterranean roots have found their way into the interior design scheme. Guests have previously indicated the Aegean-style fixtures and fittings can be disagreeable, but when the presenter suggests a radical overhaul is necessary, the owners reveal they are reluctant to part with their distinctive adornments

Alex Polizzi heads for Derbyshire's Peak District to help the owner of a 15th-century inn deal with a stream of problems. The two-star venue has 10 en-suite bedrooms, a bar and a 50-seat restaurant, but struggles to attract customers at the weekends. With a wage bill of £10,000 a month, the business is estimated to have made a loss of £600,000 over the years, and the expert hotelier sets out to improve the dated decor and turn around the hotel's fortunes.

Jill and Steve own and run a smart 14-bedroom, two-star manor hotel on the outskirts of Birmingham. It boasts a restaurant, swimming pool, gardens, and a marquee fully equipped for the hotel’s wedding service. Jill loves to play bridal fairy godmother, but life at the hotel is far from a fairytale. The couple has invested time and savings in the manor, but the bottom line doesn’t match their input. The business has never made a profit; they are losing £700-£1,000 a week; and now their relationship, as well as the hotel, is floundering.

In Kent, self-styled showman Joe has been popping champagne corks in the family-owned, eight-bedroom 'champagne and oyster bar with rooms' for the past 23 years. After leaving his London casino job to manage the business, Joe’s aim has been to bring a taste of the four-star city luxury to the quiet Kent countryside. But his ‘unique’ tastes in décor haven’t been to everyone’s liking. Cowhide bedspreads, four-man hot tubs and erotic artwork are just some of the delights facing potential guests at check-in. The poor occupancy rates and dwindling profits tell their own story. Alex has her hands full, trying to convince Joe to embrace some changes to make his hotel a little more 'female friendly'. But when she is asked to spend the night in the ‘Champagne and Shoes’ room with mirrored ceilings and a dance pole, it is clear that Joe’s naked ambition may have gone one step too far…

Alex visits Gloucestershire to lend a helping hand to a couple whose hotel badly needs a new lease of life.