With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

From WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

Two relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.

Inspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.

Bringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.