Brandi Halls as a top job at cosmetics giant Lush. But she's cut down to size when she joins the frontline to work in disguise and find ways to improve the company. It's not long before the secret Director of Brand Communications throws the factory into chaos - not to mention overtime.

As the new CEO of the Toronto Zoo, John Tracogna has a lot of beasts to herd. The zoo's livelihood relies on private investments and grants, but the city threatening a sale following $1 million in budget cuts has donors closing their wallets. Between press fiascos over separated gay penguins and imported giant pandas costing a fortune, John goes undercover to get a sense of employee morale and maintain perspective on what is important – conservation, breeding endangered species and making sure the daily tonne of animal food gets distributed properly.

Chicken wings were originally sold in bars as a way to boost booze sales. Former mud wrestler, fight promoter, and man-about-town Rick Smiciklas jumped on the beer and wings wagon in 1999. Now he heads a franchise operation with over 100 locations, but the company has had a roller-coaster history with losses reputed to be running into millions of dollars. Recently, Smiciklas cleaned house, thinned corporate operations, and announced the dawn of a new era. But revealing plans to work in disguise in his own restaurants, so he can make other fixes to his franchises, makes his teen daughter worried. She thinks he’s too feisty to keep calm and complete his undercover work week. It’s an ominous warning, because it’s not long before the Undercover Boss is on the rampage, blowing his cover and getting into explosive confrontations about business operations. Will the Wild Wing man regain his composure in time to thank and reward his staff?

Toronto headquartered Cineplex theaters plays host to 70 million guests annually. CEO Ellis Jacob has had wild success in the theatre business, but the digital revolution has left audiences with a myriad of viewing options. As such, Cineplex is well aware they had better take nothing for granted. Ellis goes undercover in theatres serving popcorn and selling tickets in hopes to improve efficiency and innovation in order keep the good times rolling. But how will this media mogul perform on the ground floor away from his spreadsheets and head office corner suite?

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After a four-year hiatus, Blair Stevens is back at the helm of fast-food favorite Wok Box. The company has gone through a turbulent time and they've had to close some locations. But can working in disguise under an assumed identity help the Co-Founder and Director get things back on track?

The Healthcare system is at breaking point, as baby boomers age and put increasing demand on services. The Victorian Order of Nurses takes the pressure off hospitals by providing care for people in their own homes. It was once a unique service, but now hundreds of rival companies compete for cash and customers. Judith Shamian says unless she takes drastic action, the Canadian institution she runs will be consigned to the history books. However, her decision to work in disguise so she can see for herself the pressure nurses are under in life and death situations is riddled with risk. Just hours into her first day on the job, an unexpected encounter throws her undercover operation into chaos. At the end of the week, an exhausted Judith resumes her role as CEO, and rewards the workers who showed such kindness and dedication. A couple with a heart-breaking story gets an emotional double surprise. Their reward will benefit an entire community

The newly appointed CEO of retail giant of Mexx Canada is determined to shake-up the shop floor when he works undercover. But workers blame head office for blunders, forcing the boss to make changes from the top down.

Freshii has captured the market in healthier, fresh, fast food. Boss Matthew Corrin opened his first store in 2005 and now he has 80, around the world. But when he dares to work undercover in his own Canadian franchises, he makes surprising discoveries. One worker literally rubs salt in his wounds when he struggles to cut up tomatoes.

Chocolates are a sinful indulgence, but while Kriston Dean has the nation’s most delicious job, hitting sales targets is a tough nut to crack. Purdy’s dominates the west, but is struggling to make an impression elsewhere. To boost sales, the Chocolate Queen travels the country, working in disguise in her own stores and factory floors. But Kriston is nearly busted by a suspicious staffer, and it’s not long before she has a chocolate meltdown and brings an entire assembly line to a gooey halt. When her fake tattoo is wiped off and wig whipped away at the end of the week, she meets the people she worked with again. Her true identity is revealed, and they discover she’s a boss with a soft center. Devoted worker Kathy, who juggles hectic factory floor shifts while looking after a sick husband and raising a grandson, is full of teary-eyed appreciation when Kriston decides it’s time to make her life easier.

Competition is cutthroat in Canada's $23 billion restaurant industry. Tina Chiu, the Chief Operating Office of Mandarin Restaurants, is worried that the expansion of her giant all-you-can-eat Chinese buffet chain is at risk, and is prepared to radically change her appearance, to check out what's really happening in her restaurants.

Paul Goddard has big shoes to fill as recently appointed CEO of Canada's largest and most successful pizza chain, Pizza Pizza. His late father-in-law Michael Overs – who founded the business 45 years ago – turned the brand into a multi-million dollar company. Now Paul has taken over in this highly competitive industry, but his background is in the oil industry and IT – not pizza. Paul goes undercover to get a slice of the action and the front line information he needs to run the company successfully. From the dough factory floor onto the delivery routes in Edmonton and Toronto, Paul gains a fresh perspective on Pizza Pizza – and the challenges the company faces day-to-day.

There’s been a boom in boutique hotels across Canada and our taste for more intimate, and unique stay experiences has affected the way the resort industry does business. Bellstar Hotel and Resorts is one of the rare Canadian companies doing well in this niche market, despite the volatile economy. In less than ten years the company has quadrupled in size and is now seen as a major player in the Canadian West. The CEO – a former national long-distance track star – is now pushing for Bellstar to become one of the top resort companies in North America. But when Ed Romanowski joins housekeeping staff, he struggles to keep up and makes startling discoveries about the business he's running.

Pizza is a $40 billion business in North America. Canadian boss Domenic Primucci has been making them since he was a kid, and as his company, Pizza Nova, prepares to celebrate its 50th birthday, he thinks its a perfect time to work undercover, in disguise, in his own stores. He is growing his chain of franchises, but is Pizza Nova's "mom and pop" feel being lost as a result of brand expansion?

Calgary Transit boss Doug Morgan struggles to cope when he joins his staff to work in disguise, cleaning vomit off buses, work in fume-filled garages, and face dangerous public confrontations. At the end of it all, he makes a surprising gesture that has one worker in tears.

Mary Brown's Chicken is the nation's biggest homegrown chain of quick-serve chicken restaurants. The Newfoundland-run company has embarked on aggressive expansion, to give rivals a run for their money. But can they maintain brand consistency in the process? CEO Greg Roberts turns chicken fryer for the week... And what happens when it's over results in the season's biggest employee rewards.

City Councillor and Toronto Transit Commission Chair Karen Stintz goes undercover inside the country's largest mass transit system to get her hands dirty with some of the toughest and grittiest jobs.

Richard Andersen, the president and CEO of the sports-and-entertainment complex Northlands, gets the skinny on how his business operates when he puts on a fat suit and poses as an employee in various entry-level positions.

The creative director of Liberty Entertainment Group trades in her posh poolside office for the chance to work side by side with the people who operate her bars and banquet halls.

Food Banks Canada is the national organization supporting food banks across the country. Executive Director Katharine Schmidt is going to change her identity and work in disguise to visit some food banks and food programs to understand the challenges they are facing and learn how she can better support their needs.

Canadians spend over $1.5 billion a year on car maintenance. Mr. Lube has built its reputation on quick oil changes, but as it expanding its slate of services, are staff keeping up? When CEO Stuart Suls works in disguise, he discovers he can't even install windscreen wipers, let alone deal with what's under the hood.

Just over 20 years ago, Brian Scudamore had a vision for 1 - 800 - GOT - JUNK ?. Since then, he has revolutionized customer service in the junk removal business, having built the largest junk removal franchise in the world. Brian was once a junk remover himself and knows the ropes, but now he goes undercover to really understand how the franchisees in his business work. With recent motivation to grow his one-day painting service, he needs new ammunition and a better understanding on how to improve customer service and marketing. Getting down and dirty on the job, Brian collects much more than junk – including new inspiration from employees along the way.

With Molson CEO Dave Perkins too recognizable for the job, Chief Legal Officer Kelly Brown goes undercover in the Molson Coors Breweries across Canada. A new mother, Kelly leaves her young daughter at home, traveling from east to west to brave the production line and overnight shifts. Working in a male-dominated industry, Kelly connects with other women in the breweries to see what they face on the job – and she is surprised by what she learns. As well, facing public criticism from beer lovers of Molson’s “industrial” taste, Kelly gets into the hops and testing at the Creemore plant. She also checks if corners are being cut safety-wise. She discovers employee dedication she can raise a glass to, and makes some emotional connections along the way.

Under CEO Stacey Mowbray’s direction, Second Cup is gunning to reverse the losses of the last decade and take on the intense coffee chain competition as Canadians’ cup of choice. The challenge is steering a new course in the franchise system where change can’t be mandated, but rather inspired. With bold competition and an evolving brand, Second Cup needs to make its mark as a company that cares and provides the best cafe experience. Stacey gets brewing with her frontline employees – her most valuable asset – and shows them what this really means.

COO of GoodLife Fitness Jane Riddell enjoys making a difference in people’s lives through fitness. From coast to coast, one in every 45 Canadians is a GoodLife member. Creativity and new programs for member and employee retention are necessary to be competitive in the gym crowd. Without this, profitability could flounder. Jane immerses herself in the gym scene to gain new insight. As an undercover boss, she works as a Zumba instructor trainee, a maintenance worker and salesperson, whose competitive skills may not be up to snuff. Later, when she witnesses employee dedication wavering, she must exercise her covert operation skills.