Just over 20 years ago, Brian Scudamore had a vision for 1 - 800 - GOT - JUNK ?. Since then, he has revolutionized customer service in the junk removal business, having built the largest junk removal franchise in the world. Brian was once a junk remover himself and knows the ropes, but now he goes undercover to really understand how the franchisees in his business work. With recent motivation to grow his one-day painting service, he needs new ammunition and a better understanding on how to improve customer service and marketing. Getting down and dirty on the job, Brian collects much more than junk – including new inspiration from employees along the way.

With Molson CEO Dave Perkins too recognizable for the job, Chief Legal Officer Kelly Brown goes undercover in the Molson Coors Breweries across Canada. A new mother, Kelly leaves her young daughter at home, traveling from east to west to brave the production line and overnight shifts. Working in a male-dominated industry, Kelly connects with other women in the breweries to see what they face on the job – and she is surprised by what she learns. As well, facing public criticism from beer lovers of Molson’s “industrial” taste, Kelly gets into the hops and testing at the Creemore plant. She also checks if corners are being cut safety-wise. She discovers employee dedication she can raise a glass to, and makes some emotional connections along the way.

Under CEO Stacey Mowbray’s direction, Second Cup is gunning to reverse the losses of the last decade and take on the intense coffee chain competition as Canadians’ cup of choice. The challenge is steering a new course in the franchise system where change can’t be mandated, but rather inspired. With bold competition and an evolving brand, Second Cup needs to make its mark as a company that cares and provides the best cafe experience. Stacey gets brewing with her frontline employees – her most valuable asset – and shows them what this really means.

COO of GoodLife Fitness Jane Riddell enjoys making a difference in people’s lives through fitness. From coast to coast, one in every 45 Canadians is a GoodLife member. Creativity and new programs for member and employee retention are necessary to be competitive in the gym crowd. Without this, profitability could flounder. Jane immerses herself in the gym scene to gain new insight. As an undercover boss, she works as a Zumba instructor trainee, a maintenance worker and salesperson, whose competitive skills may not be up to snuff. Later, when she witnesses employee dedication wavering, she must exercise her covert operation skills.

Michael Sneyd, CEO of Skyline International Development, is new to the company and has been tasked by Skyline’s investors to take business to the next level creating a coast-to-coast hotel group. During one of the most severe downturns the hospitality industry has experienced in decades, Skyline is relying on its employees to provide superior guest experiences in resorts that need updating and investment. Michael knows he also needs to cut costs – and that means getting creative. His goal in going undercover is to engage front line employees and get their ideas up the chain’s fast-growing infrastructure. If all goes to plan, the sky is the limit.

In the season one finale,[13] Lisa Lisson, CEO of FedEx Express Canada, knows how to deliver. But as a single mother with a high stress job, she also believes in maintaining a healthy work-life balance. FedEx is consistently listed as one of the top 50 best Canadian employers and Lisa knows to be number one, the FedEx work environment needs to improve. She believes that when employees are engaged, committed and motivated by their leaders and work culture, they are driven to contribute to the company’s well being. Lisa goes undercover to ensure employees have the tools they need to succeed - and that FedEx not only delivers to its customers, but also to its valuable employees.

The executive Vice President and Chief Operating Officer Terry Davis has been with Home Hardware for 42 years. Now he’s returning to his roots working in the warehouse and making his own improvements. But will the disguised worker walk off the job after a sweaty shift of hauling drywall?

Undercover Boss Canada takes a look at what really goes into creating the nation’s favourite pastime – Hockey. Canlan Ice Sports Corp is the largest private sector owner/operator of ice sports & entertainment facilities in North America and believes its role is to nurture future NHL stars. CEO Joey St-Aubin admits their prices are higher than local municipal rinks, but believes his company offers a premium service and better ice quality. In an effort to win back cost-conscious customers, he adopts a brand new identity, allowing him to secretly survey his rinks, bars and restaurants and find out how they’re really performing. Ice Queen Ramona coldly tells him to quit complaining when he struggles to get the rinks ready for play-off, and there’s so much dog poop to pick up at one facility, there’s no time for lunch. In the end, what he discovers leads to real frontline changes that make life easier for staff and also go down well with customers.

Cooke Aquaculture CEO Glenn Cooke joins his workers on the front line at a fish-processing plant.

Tervita specializes in environmental clean-up for Western Canada’s booming energy and mining industries. The company has ambitious growth plans to attract workers. It doesn’t take long for Fory Musser, VP of Strategy, to discover why when he quits his cushy office for a work week on the frontline – his company specializes in doing some of the nation’s dirtiest, smelliest jobs. He joins Julie, who sorts through tons of dangerous, nasty waste every day, and Etta, a former social worker who used to repair families but gets more job satisfaction destroying things, as Tervita’s top car crusher. When Fory’s undercover assignment is up, he returns to HQ and summons the five workers he met to a meeting, where he dishes out some of the season’s biggest rewards

Moving is officially the second most stressful event we go through in life – trumped only by the death of a loved one. Established, professional moving companies are being squeezed by low-cost rivals and unregulated fly-by-nights. “They give the industry a bad name,” says Kirsten Flynn, the boss of Premiere Van Lines. She’s a woman with a formidable reputation. Her own staff call her “Frugal Flynn” because she watches the pennies to protect profits. But will she loosen the purse strings after traveling the country and seeing firsthand how her own staff are missing basic tools? It’s doesn’t take long before the disguised boss is overwhelmed and literally can’t deliver the goods. A storage worker breaks down when he reveals how, years ago, a horrific accident cut short his career at the wheel.

Canadians spend nearly $9 billion dollars a year on their pets – that’s more than we spend on kids’ toys, designer shoes and dental plans! PJ’s Pets/Pets Unlimited is one of the nation’s oldest and respected pet store chains, but the company has a new President in place, and she’s prepared to rattle a few cages. Margaret Kordas steps out of her high heels and spends a week working in her own stores. Throughout her journey, she comes to appreciate the level of knowledge and competence the retail staff displays. While in disguise she also discovers a few costly inefficiencies and wasted opportunities – and confronts a personal fear of spiders! At the end of the week, she slips back into her designer suit and heels to reunite with the passionate people she worked with. Her true identity is revealed and those workers are rewarded for their hard work and honesty.

For nearly 20 years, T&T Supermarket Inc dominated sales, but now, the competition is heating up with more and more companies fighting it out for the dollars consumers are spending on ethnic food. Executive Director, Strategy & Operations Tina Lee goes undercover, struggling to bake Asian delicacies and wrestling with live seafood, in order to secretly search for ways to attract more customers to Canada's largest Asian supermarket chain. While working undercover, the first time mom-to-be discovers her employees offer food for thought and a fresh perspective.

John Rothschild is the CEO of Prime Restaurants Inc., which has over 140 casual dining restaurants in Canada and the U.S., including East Side Mario's. He goes undercover in the restaurant in a bid to check the front lines of the business. With the explosion of family dining restaurants, East Side Mario’s is fighting for customers and Rothschild is worried that his brand is starting to look dated. But his own staff and customers have surprising solutions to reviving business, and when he reunites with the people he worked alongside, he makes a big difference to both their personal and work lives.

The nation's pest control industry generates $600 million in annual revenue, and Orkin Canada is the nation's leader. But it's not just rodents they’re having to keep under control – it's outside rivals, ready to bite a chunk out of their market share. President Gary Muldoon is anxious to ensure the company is playing to its strengths, and that staff have good customer service skills as well as professional know-how. But when he’s on the road, working in disguise under an assumed identity, he soon discovers that staff lack some of the tools to make their working life easier, and that good hard workers are over-scheduled and pushed to their limit. When his working week is over, he calls the staff he met to HQ… and his touching words leave one worker in tears…

Life on the road takes its toll when the bosses of North America’s biggest independent cabbies, Beck Taxi, work in disguise. General Manager Gail Souter and Operations Manager Kristine Hubbard are mother and daughter. Together, they run a business that has takes 15 million passengers a year to where they want to go. But with tough City Council regulations and high overheads, drivers are struggling to make a living.

A meeting between the disguised president of Sodexo Canada and the "Queen of Clean" gets a little ugly when he accuses her of overdoing her job and risking company profits.

Scott Haldane, the National CEO of YMCA Canada gets a full head of hair for the first time in 30 years, when he works in disguise in his own organization. But, as he meets his workers and gets to understand the realities of their working lives, he realizes he's also on a very personal journey of discovery.

Working in disguise forces the Executive VP of Sunnybrook, Malcolm Moffat, to look at hospital services with new eyes when he meets Danny the over-worked painter, who struggles to keep up with never-ending fixes…

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