Phyllis takes Samantha and Tabitha to meet the Millhowsers. Gretchen is a stickler for child psychology and does everything by clinical books. Michael, her son, wishes he was a dog not knowing that you should be careful what you wish for around Tabitha!

Endora creates a toy called the Fuzz, a toy that has the power to charm people. Darrin presents this idea to Larry and the Fuzz charms Darrin to the tune of a million dollars. Samantha is worried about Darrin when he tells her that he will finally give her and Tabitha everything they could possibly want. Endora removes the spell and Samantha tells Darrin that as long as she and Tabitha love Darrin, that is worth a lot more than money.

Samantha is speaking in rhymes, which turns out to be a bad thing when Darrin is entertaining a client who has been using jingles for years and is tired of them. Larry gets tired of Samantha rhyming and wants her to quit it. Dr. Bombay comes by and gets Samantha to stop rhyming. She then explains to the client that she spoke in rhymes to prove how annoying they can be.

Endora causes trouble when she zaps two living statues of Larry and Darrin in Morning Glory Circle.

Phyllis breaks bad on Samantha's family, and Serena shuts her up by turning her into a cat! Miss Parsons finds Phyllis as a cat and decides to keep her. Meanwhile, Frank is looking for Phyllis and Samantha finds her at Miss Parsons' house with a whole bunch of other cats she has collected! She then finds cat Phyllis and gets Serena to change her back to a human.

Serena decides to do the same thing that Samantha did and tries to find a mortal to date. She finds Franklin Blodgett through a computer dating service, but like all TV Land computer dating agencies, the matches always turn out to be bad. This proves this fact when Franklin insults Serena's magic when they are about to be engaged.

Tabitha changes an ape into a handsome man named Harry who is instantly discovered as model potential. Harry gets bored of the whole situation, and Samantha tells him to act like himself, a mad ape.

Phyllis wants Tabitha to spend a weekend with her and Frank, but doesn't count on Samantha and Endora to be there also. They all start fighting and arguing until Tabitha turns herself into a cookie. Samantha convinces her daughter that she is not the cause of all of their arguments and wants her to turn back into a human.

Darrin is invited to join the Burning Oak Country Club, a very exclusive club. To get the right attitude, Endora changes him into a snob of all snobs.

The Witches Council takes away Samantha's powers when she refuses to break up with Darrin. Uncle Arthur and Serena help out Samantha and, as a result, loses their powers as well. After a hellacious day in the mortal working world, Serena and Uncle Arthur decide that they are better off with their powers. Samantha goes to the Witches Council and tells them they are in the wrong for their ignorance. Then Samantha, Serena, and Uncle Arthur get their powers back.

Maurice gives Darrin a magic lighter, which Darrin doesn't accept. Maurice turns Darrin into a donkey because of his ingratitude. Samantha tries to find her father and finds him in Paris. She returns to see that Darrin the donkey has been taken to an animal shelter. Darrin is released and Maurice back tracks everything that he did to turn Darrin back to a human.

Endora and Maurice get into an argument about Maurice's new secretary and Endora makes him jealous by going out with a warlock who good in speaking Shakespeare. Then Maurice and the warlock duke it out with soliloques and Maurice wins out. Then Samantha announces that she is to have another baby!

Samantha, Endora, Tabitha and their warlock cousin Henry spend a day in a department store. Henry is offended by a salesman, and he turns the salesman into a mannequin and refuses to change him back. Samantha and Endora try everything, but Tabitha remembers the spell and restores the saleman.

Samantha and Darrin are in Mexico City where Darrin is working on a new account for McMann and Tate. Endora puts a spell on him that makes him disappear when he speaks Spanish. Samantha gets her mother back who has the nerve to reverse the spell, this time, making Darrin disappear when he speaks English! Samantha helps him out when he delivers an excellent speech to Spanish and American patrons.

As the 1969-1970 season begins, we are greeted by an all-new Darrin Stephens. Tabitha is jealous of the new baby and decides to run away in the storybook of ""Jack and the Beanstalk"". Phyllis sees Jack and is very confused about what is going on. Samantha finds out that Tabitha twitched herself into the storybook and goes in to get her back. She finds Tabitha shrinking the story's giant and messing up the entire story. Samantha tells Tabitha to put everything right back where she found it and brings her home.

A year after Aunt Clara passed on, Esmerelda carries on her memory by being a bumbling witch as well. Esmerelda sneezes up a whole lot of trouble when Darrin has a prospective client over to look at ad layouts. Then, when she gets nervous, she fades out. Darrin uses Esmerelda's magical snafus to good use when he presents a unicorn as a design for the client's car company. Samantha tells Darrin that Esmerelda will only visit when she is called.

Samantha wants Esmerelda to make a Caesar salad, but ends up bringing Julius Caesar instead. Samantha wants him to go home, but Caesar does not want to leave the twentieth century. So Samantha pops up Cleopatra to lure Caesar back into his own time. Darrin's client sees these two figures together and decides to use these two in her beauty ad campaign.

Whenever Samantha thinks of food, it appears in her hand. Dr. Bombay helps her out with her condition, but it doesn't work because now she goes to the food!

Samantha gives birth to her second child and Maurice makes sure that evryone who passes by falls in love with the baby. He takes it upon himself to put a spell on the new baby. Soon it is a threat to the Witches Council and Samantha tells her father to remove the love spell.

Samantha is working on Halloween costumes for a UNICEF benefit. Endora is dismayed at Samantha for celebrating Halloween. Endora turns Darrin into a witch to get him to see the disrespect of witches on Halloween. After getting into a lot of trouble with his appearance, Darrin apologizes to Endora and she removes the spell.

At Tabitha's birthday party, Uncle Arthur volunteers to do tricks. He does a classic rabbit in a hat trick, and instead of a rabbit, he pulls out a Playboy bunny! Darrin's new client, A.J. Sylvester, comes to the party with Larry and instantly falls for Bunny. When A.J. and the bunny have lunch together, A.J.'s ex-girlfriend comes up, sees him and leaves in anger. Samantha invites A.J. and Bunny to dinner and A.J. announces that they are to be engaged. But that doesn't last long when Bunny's rabbit qualities finally come to light.

Darrin is doomed to become a mouse by midnight, and Samantha tries to get him to do some Jackass-style methods to stop this magic happening from occuring.

Maurice gives Darrin a magic watch, giving him magical powers, much to the dismay of Samantha.

Darrin has a ball with his newfound magical powers. With his powers, Darrin creates a stellar account with his client, Bliss, jr. and shows Larry his powers. It isn't until Darrin meets his old friend, Dave, and decides to give up his magic.

Esmerelda is reading Mother Gooes to Tabitha, and ends up sneezing up the real Mother Goose in question. She is ordered by Sam to get rid of her before Phyllis comes by. Phyllis comes by because of a marital spat he had with Frank and meets Mother Goose. Then Frank comes by and Phyllis runs up the stairs. While he is having a talk with Mother Goose, Darrin and Samantha try to tell Phyllis to go back to Frank.