As the 1969-1970 season begins, we are greeted by an all-new Darrin Stephens. Tabitha is jealous of the new baby and decides to run away in the storybook of ""Jack and the Beanstalk"". Phyllis sees Jack and is very confused about what is going on. Samantha finds out that Tabitha twitched herself into the storybook and goes in to get her back. She finds Tabitha shrinking the story's giant and messing up the entire story. Samantha tells Tabitha to put everything right back where she found it and brings her home.

A year after Aunt Clara passed on, Esmerelda carries on her memory by being a bumbling witch as well. Esmerelda sneezes up a whole lot of trouble when Darrin has a prospective client over to look at ad layouts. Then, when she gets nervous, she fades out. Darrin uses Esmerelda's magical snafus to good use when he presents a unicorn as a design for the client's car company. Samantha tells Darrin that Esmerelda will only visit when she is called.

Samantha wants Esmerelda to make a Caesar salad, but ends up bringing Julius Caesar instead. Samantha wants him to go home, but Caesar does not want to leave the twentieth century. So Samantha pops up Cleopatra to lure Caesar back into his own time. Darrin's client sees these two figures together and decides to use these two in her beauty ad campaign.

Whenever Samantha thinks of food, it appears in her hand. Dr. Bombay helps her out with her condition, but it doesn't work because now she goes to the food!

Samantha gives birth to her second child and Maurice makes sure that evryone who passes by falls in love with the baby. He takes it upon himself to put a spell on the new baby. Soon it is a threat to the Witches Council and Samantha tells her father to remove the love spell.

Samantha is working on Halloween costumes for a UNICEF benefit. Endora is dismayed at Samantha for celebrating Halloween. Endora turns Darrin into a witch to get him to see the disrespect of witches on Halloween. After getting into a lot of trouble with his appearance, Darrin apologizes to Endora and she removes the spell.

At Tabitha's birthday party, Uncle Arthur volunteers to do tricks. He does a classic rabbit in a hat trick, and instead of a rabbit, he pulls out a Playboy bunny! Darrin's new client, A.J. Sylvester, comes to the party with Larry and instantly falls for Bunny. When A.J. and the bunny have lunch together, A.J.'s ex-girlfriend comes up, sees him and leaves in anger. Samantha invites A.J. and Bunny to dinner and A.J. announces that they are to be engaged. But that doesn't last long when Bunny's rabbit qualities finally come to light.

Darrin is doomed to become a mouse by midnight, and Samantha tries to get him to do some Jackass-style methods to stop this magic happening from occuring.

Maurice gives Darrin a magic watch, giving him magical powers, much to the dismay of Samantha.

Darrin has a ball with his newfound magical powers. With his powers, Darrin creates a stellar account with his client, Bliss, jr. and shows Larry his powers. It isn't until Darrin meets his old friend, Dave, and decides to give up his magic.

Esmerelda is reading Mother Gooes to Tabitha, and ends up sneezing up the real Mother Goose in question. She is ordered by Sam to get rid of her before Phyllis comes by. Phyllis comes by because of a marital spat he had with Frank and meets Mother Goose. Then Frank comes by and Phyllis runs up the stairs. While he is having a talk with Mother Goose, Darrin and Samantha try to tell Phyllis to go back to Frank.

Endora puts a spell on Darrin, making him agreeable to everything and everyone. Of course, this results in him getting fired from McMann and Tate. Samantha finds out about the spell and tells her mother to take it off.

Esmerelda brings up the real Santa Claus and cannot get him back to the North Pole. So Samantha blinks up his elves and sleigh and reindeer, much to the horror of Gladys, who instantly reports all that she sees to Abner, who does not listen to her.

Samantha and Darrin have a flashback. Darrin has to go to Japan to do business with a client, but cannot leave Samantha's side when her baby is due. Endora breaks Darrin into two people: the fun Darrin and the business Darrin, with strange and hilarious results.

Esmerelda hexes a glass of milk for Tabitha so she can eat, but Samantha drinks it by mistake and goes on an eating frenzy!

Darrin is hexed by Endora yet again, this time everything he says comes out as a popular cliche.

Phyllis catches Samantha using her magic powers and doesn't really know what to think. So, after six years, Samantha finally tells Phyllis that she is a witch and gives her a demonstation of her powers. Phyllis tells Frank about Samantha, and she tries to show Frank, but her powers have been taken away! Because of all this, Phyllis commits herself to a nursing home, convinced that she is a lunatic.

Tabitha wants to go to the park, but Samantha tells her that she has a lot of chores to do around the house. So, Tabitha blinks up an ice cream cone, and Samantha reprimands her for using her powers and sends her to her room. Tabitha decides to create her own ""Samantha"" and goes off to the park. Gladys sees them there and asks about Adam and gets no response. Gladys calls Darrin, who calls Samantha who doesn't know what the hell is going on. Later, Tabitha gets a stomach ache from eating too much and confesses to her real mother. Seeing that Tabitha has learned her lesson, Samantha blinks away the fake ""mother"".

Uncle Arthur's magic is going out of whack, and Dr. Bombay helps him out by giving him a pill. This pill, however, makes Arthur become anything he thinks off. After being transformed a few times, Samantha decides to take him outside for some air. Arthur states that he feels like Superman, and all of a sudden, he has a Superman suit and flies in the air! This cause major pandemonium in the neighborhood, and Samantha convinces Darrin and Larry that it is great campaign for a client they are working with.

To give Darrin more ambition, Endora puts a spell on him giving him the push and verve that he needs. He takes it a bit too far when he takes control over an account and he and Larry was working on together. Darrin then has no time for Samantha or the children because of this spell and Samantha gets through to him by telling him that he is under a spell and to undo the damage he caused.

Serena wants Boyce and Hart to play at the Cosmos Cotillion, but they are booked ""until 1976"". Serena puts a spell on them to make them unpopular until they perform at the cotillion and sing her song. Once they perform at the Cotillion, Samantha insists Serena remove the spell.

A store clerk named Bates wishes that he was a child again. Tabitha makes his wish come true when it actually happens. When Samantha finds out, she makes Tabitha take the spell off of him, but he likes being a kid. Then, Bates finds out that his girlfriend is about to go out with her boss, and proves his love for her by kicking her boss. He decides that he doesn't want to be a kid anymore, and the spell is broken.

With a touch of magic, Endora turns a client's sensible daughter Dusty Harrison into a raving sex machine with the hots for Darrin. Of course, Samantha is jealous and Mr. Harrison cancels his account. Darrin is mad at Endora, but recants when word gets out that Harrison is an embezzler.

Samantha, Darrin, Esmerelda and Dr. Bombay are all caught in a magical vapor lock around the house due to Samantha's non-use of powers. How will they get out of this one?

Mr. Dinsdale, a handsome lady-killer client falls for Samantha because she looks like Serena. Samantha tries to get the whole thing straightened out, but it only results in Darrin losing his account. Dinsdale sees the truth for himself when Samantha and Serena come together.