Just as WKRP hits #6 in the ratings, Mama Carlson announces that she plans to switch the format of the station to 24 hours a day of news.

Carlson thinks up a wacko Thanksgiving promotional gimmick.

On a day when the furnace has broken down, Mama Carlson pays a surprise visit to the station and catches Johnny drinking in the broadcast booth.

Dr. Bob Halyers, head of the organization Clean Up Radio Broadcasting (CURB), visits Mr. Carlson with a list of obscene songs that he wants the station to stop playing.

Andy is unable to warn Johnny and Venus when he realizes that the bomb is at the transmitter.

After the station receives a bomb threat, Andy sends Johnny and Venus to broadcast from the transmitter tower while the station is being searched.

Mama Carlson hires a professional radio consultant to evaluate WKRP. The man she's hired, Norris Breeze, is an old friend of Andy's who also runs a radio programming service. Andy soon realizes that Breeze intends to give the station a bad report unless it subscribes to the service.

Colonel Buchanan, Jennifer's elderly gentleman friend, dies suddenly. As executrix of his will, Jennifer must deal with the press and with the Colonel's money-grubbing, rumor mongering relatives.

After Herb screws up an important advertising account, Mr. Carlson finally intends to fire him, but Jennifer takes pity on Herb and tries to help him keep his job.

When Venus lets it slip that he was a schoolteacher before he came to WKRP, Andy has to tell Mama Carlson the truth about how he hired Gordon Sims as a DJ and how they came up with the persona of Venus Flytrap.

The station's cleaning woman asks Venus to convince her big, tough teenage son not to drop out of school.

When Herb's choice as host of a new call-in advice show proves unable to go on the air, Jennifer takes over and becomes an instant success.

While his apartment is being fumigated, Johnny accepts Bailey's offer to stay at her place, causing everyone at the station to think that the two are sleeping together. Johnny's also afraid that he's in danger of losing his time slot to Rex, the afternoon DJ, and when Bailey tries to cheer him up, he mistakes her friendliness for a come-on.

With Herb in the hospital, Mr. Carlson pretends he is Herb and is impersonated by Les for an advertising client.

Herb sells ad spots to a seller of ""diet pills""; after it turns out that the pills are a legalized way of selling speed to teenagers, it also turns out that the station can't legally get out of running the ads.

At Mr. Carlson's church auction, Herb buys a painting that Bailey loves. He tries to get Mr. Carlson or Bailey to buy it from him...until he learns that it might be valuable.

Herb has accidentally spray-painted his daughter's pet frog Greenpeace pink, and brings the frog to the station trying to find a way to save its life. Meanwhile, Les convinces Johnny that he is suffering from the dreaded ""schistosomiasis.""

When Venus learns that he's going to be interviewed by a militant black magazine, he adopts a new wardrobe and manner in order to seem more in touch with black culture. Meanwhile, Jennifer offers to change Herb's image, starting with picking out new, tasteful clothes for him.

Herb and Jennifer are trapped in an elevator when a fire breaks out in the Flimm Building.

Andy, Mr. Carlson and Herb visit Dayton to try and land the advertising account for Vicky Von Vickey jeans. While Mr. Carlson worries about the notorious Dayton poisoner, Herb romances an old high school acquaintance and Andy has trouble with his slide projector.

When Herb is called for jury duty, Andy takes over as sales manager and soon discovers just how tough it is trying to sell advertising time or collect from deadbeat clients. Meanwhile, Venus becomes acting program director and has to deal with Les's plan to disguise himself as a black man so that he can do a series of reports based on the book Black Like Me.

Herb fixes Les up with a date through his latest client, the I'll Take Romance Dating Service. Les hits it off with his date immediately, not knowing that the dating service is a front for prostitution.

When Bailey writes a news story on the Northside Children's Clinic, Les steals it and reads it on the air. This turns out to be a blow to the station's integrity in more ways than one when Bailey admits that she fictionalized part of the story.

When Herb's family is featured in the show ""Real Families"", he is sure that they can serve as an example of a clean living family. Unfortunately, the image Herb wants to convey is different from the reality shown on screen.

Johnny signs a contract to host a music TV program unaware that the songs will be disco.